My audience for my magazine would be teenagers around the ages of 16-20, I have chosen this age group because a 16 year old would most likely be into the latest look and music and this means that they would talk to their friends and family about the new trends of the week. So I have intended my magazine to be inspired by the retro look as people in this age group love the clothing brands of adidas and nike and I have incorporated this into the pictures I have taken and added into my magazine, for example the double page spread which has an image of ‘’Mr Calaamansi’’ he wearing ‘’retro clothing’’ meaning that he is wearing clothes that were out like in the 80s and 90s, for instance his trainers which are adidas classics which are trainers that were brought out in the past but are re-released. Another reason I have chosen this age group is because this age group has the highest amount of people using the iPod. ‘’While one in five people under the age of 30 have an iPod or other MP3 player, the number dropped to one in seven in the 30-to-39 and 40-to-48 age groups.’’ Taken from a quote from http://news.cnet.com/Whos-buying-iPods/2100-1041_3-5577396.html
The ipod and mp3 player are the most used technologies used to listen to music in this generation, so I have taken this into consideration and have included some artist that they might have on there iPods like Mr Hudson and Amy Winehouse as this might encourage them to buy the magazine as it contains stories of these artists etc. My magazine target both male and females but leans more towards the male side because my magazine contains dark colours which would be most appealing to males than females but then again all pictures in my magazine are of males this could appeal to the female gender.
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