Case Study on a Publishing House: The Bauer Media Group
In this part of my coursework I will analysis a media publishing house, I have chosen to analyse The Bauer Media Group, and the Bauer Media Group is a publishing group based in Hamburg, Germany. This company operates in 15 different countries which include England, China and the USA. The company is privately owned by the Bauer Family. Bauer started with a magazine called Bella in 1987. They introduced an unseen real life editorial, Bella made an impact in the women's market. Attention was again obtained in the 90s with the launch of Take a Break magazine. This magazine sold over 1milliom copies a week. Bauer Media reaches over nineteen million UK adults across multiple media channels. Bauer Media is a sister company of H Bauer UK, publisher of the UK's biggest TV listings. Bauer has a unique insight and understanding of its audience, they engage over 19 million consumers every week. The Bauer Media spreads over 80 brand names covering a healthy amount of interests including heat – the must have weekly celebrity title, Parker's, MATCH, CAR and Yours.
Bauer Media joined the Bauer Publishing Group in January 2008. The Bauer Publishing Group employs some 6,400 people and has a 2007 turnover of 1.79 billion Euros. Bauer Media is a multi-platform UK-based media Group consisting of many companies who specialise in magazine and radio. Bauer Media is a business that is built on many media brands like Kerrang and Q which have millions of personal relationships which engage their readers. Their strategy is to connect audiences with excellent content through broad multi-touch point brand platforms. Their wide portfolio of many brands gives them the advantages over other competitors.
The company’s radio business started in 1990 with the help of London dance station Kiss FM, followed by the acquisition of Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic FM.
The company is very successful because they make huge amount of money and they also listen to their audience very well they take onboard what they say and try to publish radio shows and magazines with the feedback given and also they have over 19 million consumers a week this is a vast amount of consumers, I can see why they get 19 million consumers a month, they other a wide range of different magazines that have different purposes.
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